THE FOSHINI GROUP
Driving revenue growth through paid media optimization
About this case study
Industry E-Commerce
Scope Paid Media Management & Optimization
THE CHALLENGE
Due to the differences in TFG's online brand requirements (own market conditions and targets), we had multiple teams working with multiple brands. For each brand we had to tailor our campaigns to the size of that brand, specific promotions and available in-house resources.
OUR APPROACH
The key focus was to ensure that we drove consistent revenue from their existing base, but at the same time ensuring we were growing the user base by investing in acquisition focused campaigns for long-term growth.
THE RESULTS
Comparing the Year-on-Year data across all the brands, we observed an 86% increase in last click pay per click attributed sales from just a 20% increase in budget.
+86%
increase in paid media revenue
+20%
increase in spend
Troy Windscheffel
Head of Growth Marketing - Bash (TFG)
"Conversion Science has been managing Performance Marketing for the group since 2017. They've managed the strategy, reporting, analytics and implementation. Deliverables are never late, strategies are always cutting edge and geared to drive the highest ROAS.
Within the TFG group, Conversion Science has always been seen as part of the team and has been a pivotal part of the group's E-Commerce success."